Services
Where Experience Leads the Message.
CLEAR COMMUNICATION, TRUSTED MEDIA RELATIONS, AND EXPERIENCED GUIDANCE WHEN IT MATTERS MOST.
About Laura
Laura Macklem started her career in journalism and quickly moved into the political sector, working as a U.S. Congressional Press Secretary in both the House and Senate.
While working in Congress, Laura managed public relations on an array of policy issues and specifically acquired national and international press for “The Ten Commandments Defense Act Amendment.” She has planned, scripted, and managed major press conferences featuring speakers such as Riley Gaines, Payton McNabb, Charlton Heston, Congressmen Sonny Bono, Bob Ehrlic, and Robert Aderholt, and U.S. Senators John Ashcroft, John Warner, Orrin Hatch, and Mike Dewine.
Laura has crafted State of the Union responses and managed national and international public relations regarding the Clinton impeachment. She also served as Press Secretary for a gubernatorial campaign, two U.S. Congressional campaigns, and worked on state and local campaigns as well. Laura was a Communications Director for a D.C.-based non-profit and worked for a public relations firm where she coordinated closely with Virginia’s Technology Secretary while messaging and managing media for the state’s first technology conference.
A PROVEN LEADER IN CAMPAIGN, LEGISLATIVE, AND CRISIS COMMUNICATIONS
Laura was Press and Political Director for a prominent North Carolina non-profit where she created unique messaging on high-profile pieces of legislation, earning significant state, national, and international press coverage. Laura helped prepare remarks for committee witnesses and press conference speakers, legislators, and wrote guest opinion pieces for The Carolina Journal, The North State Journal, and Blue Ridge Christian News. In her capacity as Political Director, Laura served as an advisor to the Executive Director on elections, oversaw endorsements, conducted candidate interviews, and research.
Laura currently works with elected officials, members of the General Assembly and statewide candidates as their ongoing media contact. She is currently the Marketing and Public Relations Chair for the Wake County, NC Republican Party.
Laura won the Summit Award for Media Relations 2004 from the Public Relations Society of America and an Honorable Mention for Spot News from the Maryland, D.C., Delaware Press Association. Laura also authored a food column and won First Place for Non-Daily Food Column from the Society of Professional Journalists San Diego Chapter in 2021, and earned an Honorable Mention for a Non-Daily Food Column in 2021 from the San Diego Press Club. Laura graduated from Azusa Pacific University with a degree in Communications and Journalism.
Who We Serve
Elected Officials
Session can be fast, furious, and unpredictable. Laura Macklem can write floor speeches, talking points, act as an ongoing media contact, increase name ID, and market a member’s legislative priorities.
Candidates
The right message must be crafted before a candidate announces to avoid missteps and to portray candidate quality to voters, donors, organizations and the media. Resonate Right offers platform development, one-on-one media and message training.
WHAT MAKES US DIFFERENT
Billing
Resonate Right offers candidates and elected officials on-going services through billable hours which allows clients to have quality a-la-cart services without the commitment of a retainer, unless otherwise desired by the client.
Collaboration with Full-Service Consultants
Not all consulting firms have public relations specialists available for their clients. Resonate Right can supplement candidate services for consulting firms on an as-needed basis as a vendor. The services are public relations only, and Resonate Right is not a competitor—but rather a complement—to full-service consulting firms.
Get in Touch
Use email for initial inquiries, project details, or collaboration opportunities. Messages are reviewed promptly and handled with discretion.
Call to discuss time-sensitive needs, media matters, or urgent communications support. If unavailable, please leave a message and your call will be returned.